Country guide · Belgium
Google Ads Government Certification in Belgium
Quick answer
Google’s policy lists Belgium as a regional exclusion for two related categories: vehicle owner registration and license plate numbers (Germany is the only other country excluded for both). Google does not name any Belgian document as an example. Other covered services in Belgium follow the general rules, so certification may still be required depending on the service.
On this page
- Quick summary
- The policy for advertisers in Belgium
- Does Belgium require Google Ads government certification?
- Belgian references in Google's policy
- Belgium-specific considerations
- Government providers in Belgium
- Authorized non-government providers
- Advertiser verification
- Certification vs advertiser verification
- Landing page considerations
- Common problems
- Practical preparation checklist
- Next steps
- Frequently asked questions
- Official Google sources
Key points
- Belgium: regional exclusions for vehicle owner registration and license plate numbers.
- No Belgian examples and no other Belgium-specific rule in Google’s policy.
- Driver licenses, road tolls, passports and background checks have no Belgian exclusion.
- Exclusion applicants still apply through Google’s certification form and complete advertiser verification.
Quick summary
| Topic | What it means |
|---|---|
| Mentioned in Google’s policy? | Yes: two regional exclusions |
| Belgian examples | None |
| Regional exclusions for Belgium | Vehicle owner registration; license plate number |
| Not excluded | Driver licenses, public road access fees, passports, background checks and other categories |
| Country-wide certification rule? | No |
The policy for advertisers in Belgium
Belgium’s references are both about vehicles. Services that help with registering a vehicle or obtaining a plate and target Belgium can use the exclusion route. For everything else, Google’s policy has no Belgian specifics, so advertisers should assess each service against the general rules.
Does Belgium require Google Ads government certification?
There is no Belgium-wide rule. In short:
- Vehicle registration and license plate services targeting Belgium: regional exclusions; no need to qualify as a government or authorized provider, but you still apply to be excluded.
- Other covered services (driver licenses, passports, identity numbers, background checks, tolls…): certification may be required depending on the service and advertiser.
Belgian references in Google's policy
| Category | Google’s description | Belgium |
|---|---|---|
| Vehicle owner registration | Applying for a car registration card or number, services enabling direct registry or renewal, paying registration fees | Regional exclusion |
| License plate number | Applying for or renewing a license plate number, applying for a vehicle registration plate number | Regional exclusion |
Belgium-specific considerations
Vehicle import and registration services
Services that handle registration of imported or second-hand vehicles and the related plate can use the exclusions when targeting Belgium. Check that each service you advertise really fits one of the two categories.
What is still covered
Driver license services, emissions-zone or toll payments, and identity or travel documents are not excluded for Belgium. Unlike Australia, Canada or several Latin American countries, Belgium is not listed as an exclusion for public road access fees and passes.
Cross-border targeting
An exclusion applies to the listed region. Registration services targeting neighbouring countries need to check those countries separately; Germany has the same two exclusions, France and the Netherlands do not.
Government providers in Belgium
Federal, regional and municipal authorities can apply as government providers using their official domains (for example belgium.be or regional domains).
Authorized non-government providers
For covered services, Belgian intermediaries must meet the three authorized-provider criteria: explicit authorization with a link on an official, public government website for the specific service, a domain limited to that service, and targeting limited to the authorized region. A Crossroads Bank for Enterprises (KBO/BCE) number or trade registration is not authorization.
Advertiser verification
Use the Belgian document list Google shows in your account. Belgian companies often operate under a trade name; make sure the legal name on the documents matches the payments profile exactly.
Certification vs advertiser verification
An exclusion is granted through the certification process; verification is separate. See the comparison.
Landing page considerations
We recommend clear company identification and enterprise number, fees shown separately from official charges, a link to the official service and no government branding, also for excluded vehicle services.
Common problems
- Extending the vehicle exclusions to driver license or toll services.
- Not applying for the exclusion.
- Trade name vs legal name mismatches in verification.
Practical preparation checklist
- List vehicle registration and plate services separately.
- Apply for the regional exclusion with the correct category.
- Assess other services under the general rules.
- Prepare verification documents.
Offering vehicle or other government-related services in Belgium?
Next steps
For advertisers in Belgium, these guides and services are the most useful next steps:
- How the government documents and services policy works and our policy reference with all categories
- Government certification options and options for private government service providers
- How certification and verification fit together and the advertiser verification guide
- How all 20 countries compare, category by category, or browse all country guides
- Prepare with the verification checklist or get help: verification support, landing page review, policy compliance audit or contact us
Frequently asked questions
Can I advertise vehicle registration services in Belgium?
Belgium is a regional exclusion for vehicle owner registration and license plate numbers. You do not need government or authorized-provider status for these categories but still apply to be excluded.
Are driver license services in Belgium excluded?
No. Driver license regional exclusions are Israel and Italy only.
Is Belgium excluded for tolls or low-emission zones?
No. Belgium is not in the list of regional exclusions for public road access fees and passes.
Official Google sources
Google updates its policies and help pages. Check the current version of these pages before you apply or change your account. We last checked them on the “Last reviewed” date shown at the top of this page.
Keep reading
Related resources
Policy Reference
Covered categories, exclusions, enforcement and recent changes.
Germany
Führungszeugnis is a named example. Regional exclusions for health insurance, vehicle owner registration and license plates.
Netherlands
The VOG (certificate of conduct) is a named example of criminal background checks. No regional exclusions.