Compliance service

Google Ads Landing Page Compliance Review

A policy-focused landing page review of the pages your Google Ads point to. We check how clearly your page shows who you are, what you offer and what it costs, and whether anything could suggest a government connection that does not exist.

By Mathew D'Souza, Google Ads SpecialistLast reviewed 7 October 2026

Why it matters

Why landing-page compliance matters

Google reviews ads and their destinations. For government documents and services, the landing page is where users decide whether they are dealing with an official source. Pages that are unclear about this create risk, both for users and for your account.

For authorized providers, Google’s October 2026 criteria also limit what the domain may promote: only the specific document or service covered by the authorization. See the policy reference.

What Google says

Google’s Misleading representation policy states that ads or destinations that exclude relevant information or provide misleading information about products, services and businesses can deceive users. For this policy category, Google also adds a “Not a government website” disclosure to Search ads unless the advertiser is certified as a government provider.

Official Google source

Misleading representation (Advertising Policies Help)

Official Google source

Government documents and services (Advertising Policies Help)

Scope

What we review

Identity and contact

Business identity
Company or organization information
Contact details

Offer and pricing

Service description
Pricing
Payment information
Refund and cancellation information

Policies and disclosures

Terms
Privacy policy
Disclosures
Government / non-government representation

Destination and wording

Domain consistency
Destination URL
Claims and wording
Potential misleading representation issues

Experience and trust

Mobile usability
Trust signals: what a user can verify about you

Process

How the review works

Send your URLs

Tell us which landing pages your ads use, via the contact form.

Policy check

We compare the pages with the current Google requirements that apply.

Page-level findings

We note specific elements, wording and missing information.

You update the pages

You decide on and make the changes, then resubmit through Google if needed.

Deliverable

What you receive

A list of findings per page, with the element or wording concerned.
Recommended changes, with priority levels (high, medium, low).
References to the relevant official Google policy pages.

We describe this as a policy-focused landing page review. It does not give your page any status with Google: Google has no approval or certification for websites, and it reviews every ad and destination itself.

What we do not guarantee

Google makes the final decision. This is independent compliance support. We are not Google or a government body, and we are not affiliated with, endorsed by, or partnered with either. We do not guarantee:

Google approval
Google certification
ad approval
account reinstatement
any verification outcome

FAQ

Frequently asked questions

Will Google approve my landing page after the review?

We cannot say. Google has no approval status for websites: it reviews ads and their destinations itself, and we cannot guarantee any outcome.

Do you need access to my website or hosting?

No. We review the pages as users see them. We do not need passwords or admin access.

Is a "Not a government website" statement on my page enough?

It helps, but the whole page should be consistent with it: wording, design, pricing and contact details. Google adds its own disclosure to Search ads for this category unless you are certified as a government provider.

Can you review pages for a site that is not yet live?

Yes, if you can share a working URL. Changes after the review may need checking again.

Official Google sources

Where this page describes Google’s requirements, it is based on these official pages. Always check Google’s current documentation before taking action.

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